ATM 2024: Emirates inks strategic tourism agreements with Hong Kong, Seychelles and Sri Lanka
By collaborating closely with key destinations Emirates aims to contribute to the revival of the travel industry
Dubai: Underscoring Emirates’ commitment to boost tourism inflows across its network, the airline has reaffirmed its strategic cooperation with Tourism Seychelles and the Sri Lanka Tourism Promotion Bureau and has forged a new partnership with the Hong Kong Tourism Board.
Renewed commitment to Seychelles tourism
The Memorandum of Understanding (MoU) was signed by Ahmed Khoory, Emirates’ Senior Vice President, Commercial - West Asia & Indian Ocean, and Sherin Francis, Principal Secretary Tourism Department, Tourism Seychelles. This move underscores the Emirates' dedication to supporting Seychelles' tourism industry, with a focus on promoting the island nation as a premier leisure destination.
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Supporting Sri Lanka's tourism agenda
Emirates also reiterated its commitment to promoting tourism in Sri Lanka through a renewed partnership with the Sri Lanka Tourism Promotion Bureau. Ahmed Khoory, along with Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau, signed an MoU to solidify this commitment. With 38 years of operations in Sri Lanka, Emirates aims to continue supporting the country's tourism agenda by offering special packages and organizing familiarization trips.
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Forging a new partnership with Hong Kong tourism
In a bid to stimulate inbound tourism into Hong Kong, Emirates has forged a new partnership with the Hong Kong Tourism Board. Orhan Abbas, Senior Vice President of Commercial Operations Far East, and Becky IP, Deputy Executive Director of the Hong Kong Tourism Board, formalized this collaboration. The partnership aims to drive tourism from key markets in the Middle East and Europe to Hong Kong, leveraging Emirates' extensive global network.
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Commitment to global tourism recovery
Emirates' strengthened partnerships reflect its unwavering commitment to supporting the recovery of global tourism. By collaborating closely with key destinations such as Seychelles, Sri Lanka, and Hong Kong, Emirates aims to contribute to the revival of the travel industry and provide travelers with enhanced experiences across its network.